Town Futures in Photoshop

A picture's worth a thousand plans - at least when it's a "photo-realistic visualization." Designer Steve Price's detailed 3D flash animations show towns what empty streetscapes and drab buildings could look like with a little bit of planning.

Price's firm, Urban Architecture, uses Photoshop and other design tools to craft realistic images showing what proposed designs and plans would actually look like on the ground. From Miami to Virginia and all across the country, these visualizations have helped planning boards, city councils and everyday citizens understand what change could actually look like before it happens and make decisions that they'll be proud to live with.

No project comes out exactly as planned, or exactly as Price depicts it, but he stresses the importance of giving people new ways of envisioning their futures.

"Everybody kind of nods and agrees and knits their brows as they listen to statistics and information about economic development," Price said. "Then they see the pictures, and that's when the smiles occur. And the 'oohs' and 'ahs.' There are two hemispheres of the brain, and it's almost like two different people in everybody's head, and they respond to the world in very different ways."

Full Story: Digital Designer Shows What Future Towns Could Look Like



Urban Advantage

"Price's firm, Urban Architecture"

It's actually Urban Advantage.

Charles Siegel

Prepare for the AICP* Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $245

Essential Readings in Urban Planning

Planning on taking the AICP* Exam? Register for Planetizen's AICP * Exam Preparation Course to save $25.
Book cover of Unsprawl

Unsprawl: Remixing Spaces as Places

Explore visionary, controversial and ultimately successful strategies for building people-centered places.
Starting at $12.95
Book cover of Where Things Are from Near to Far

Where Things Are From Near to Far

This engaging children's book about planning illustrates that "every building has its place."