I drive the Bay Bridge just about every work day. I'm not proud of this fact. I never expected to be one of those dreaded suburban commuters, living off urban sprawl, the sole occupant of a compact car inching through rush hour traffic twice a day.
So sue me. Or better yet, give me enough money to afford a house in San Francisco. Until then, Berkeley it is.
But on my morning drive last week I saw a new feature amid the landscape of cargo containers that borders the southern side of the Bay Bridge toll plaza—that's on the East Bay side. It was a new billboard, depicted above. I have no idea how it works. But damn, is it bright. It's an active surface—it changes, presumably according to programming, cycling through a bunch of different ads. So what? Well, for one thing, it's the biggest, brightest one of these kind of signs I've ever seen, high resolution and bright enough to be seen in stark California sunlight. And second, it's just another step in the Blade Runnerfication of our cities.
Not that there's anything wrong with that. More after the jump.