Many thanks to Wired’s Jeff Howe who’s 2006 article “The Rise of Crowdsourcing” put an effective label at what the internet was doing to business. Building from Web 2.0 applications focused on social media like Facebook and on-line communities, it’s become a popular and controversial term in tech circles. For those not as familiar with the idea, let’s consult the most often used example of crowdsourcing – Wikipedia. “Crowdsourcing is a distributed problem-solving and production model. Problems are broadcast to an unknown group of solvers in the form of an open call for solutions.